|Neighborhood||Usually deteriorating, may be hard to find building||Stable or “moving up,” easy to find|
|Safety||Area feels dangerous||Area feels safe|
|Parking||Often scarce or far from entry, in poor condition, dark, not secure||Plentiful, close to entry, well-maintained, well-lit, secure|
|Environment||Space not originally designed for plasma, near end of economic life, uninviting waiting area, poorly-lit, depressing décor, needs repairs||Designed as a plasma center, new, welcoming waiting area, neat, clean, well-lit, cheerful décor, excellent condition inside and out|
|Culture||Shabby environment creates negative culture and discourages retention; strip center erodes your brand||Professional environment creates positive culture and improves retention; free-standing building strengthens your brand|
|True cost||Higher, due to aging building/components, undercapitalize landlord slow with repairs, inability to control neighbors, difficulty of reconfiguration, high employee and donor turnover||Lower, due to long economic life of new building/components, well-capitalized landlord prompt with repairs, lack of neighbors, easy reconfiguration, low employee and donor turnover|
Over decades of owning and running plasma centers, our free-standing centers always outperformed strip-mall competitors.
A free-standing center is:
To streamline delivery and control costs, we take a prototype approach when possible, engage local civil engineering consultants for each project, and establish a working relationship with the local governing authority.