With everyone rowing in the same direction, you can grow production without increasing payouts to donors (which doesn’t work anyway). Starting with real estate decisions, we can help management, marketing and operations achieve mutual benefits.
Decisions made in the building of plasma centers can influence production. For example, how does your traffic flow make a donor feel?
When building a new plasma collection center, give consideration to how donors and employees feel upon entering your center.
All these are important considerations for both operations and marketing. When people have a good experience at your center, they will be more inclined to return.
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A plasma chain recently increased fees paid to donors by 50%. It didn’t work. The scheme added $200,000 to their monthly costs, without drawing a measurable increase in donors.
So if that doesn’t work, what does?
Figuring out what has drawn the donors you have, and doing more of that.Back To Top
If you have a number of centers, you can try out different ideas to draw new donors.
With all the new technologies available—equipment that tracks the movements, behaviors and buying habits of consumers—proven PR and marketing tactics can be applied to the plasma business.
The typical scenario, where management tasks operations to execute marketing ideas, is a recipe for failure. The people in operations, have been asked to keep costs as low as possible, yet marketing costs money.
In order to get everyone pulling together, there need to be short-term incentives for operators to implement marketing tactics.
Production can increase with strategic marketing—in time. Don’t wait for dramatic increases to thank your employees for getting on board. Reward effort as quickly as possible to encourage more of the same behavior. Then reward the increase in production when it comes.Back To Top
To streamline delivery and control costs, we take a prototype approach when possible, engage local civil engineering consultants for each project, and establish a working relationship with the local governing authority.