The Value of Being a Good Neighbor

1. Making a difference in your communities

Being a community-minded business can help maintain your license, give you an edge over the competition and enhance your brand’s image.

Get active

There are many ways to be a visible presence in the communities where your centers are located:

• We strongly recommend your manager serve on local community councils; that way, you will have established free and open communication in case you or your neighbors have an issue in the future
• You can give employees time off to take part in nearby charitable events, such as helping at food banks, joining litter cleanups or giving time to Habitat for Humanity
• Donate to local charities that relate to your business, such as those that help people with hemophilia, immune deficiencies, blood disorders, lung diseases and Kawaski disease
• Hold a special event at each center on September 28, National Good Neighbor Day, where donors can vote for a charity for you to support

Partner with neighbors

Find out what charities your neighbors support and join in. This will build awareness for your centers, increase the reach of your charitable efforts, strengthen the local economy and help you build networks, should you ever need assistance.

Working together establishes a reciprocal contribution and support relationship with neighbors.

2. Build employee engagement

People like working for a company that gives back—and gives them time off to do the same.

Being an active corporate citizen has been shown to improve employee engagement, which can help with morale and retention.

To boost employee enthusiasm for your charitable efforts, get their input into what charities and community events you will support.

Showing that the company cares about the local community can help improve how employees treat each other—and donors.

3. Improve donors’ experience of your centers

Like employees, donors like to see the company they patronize giving back. In a survey we did a few years ago, 30% of donors said they donated plasma in order to “help people who needed it.”

Help them feel part of what you are doing:

• Invite donors to join in charitable activities
• Let them vote on charities you are considering supporting
• Do matches: if they give, you give an equal amount, or even a 2 for 1
• Follow up to share the impact donors have had on the community: make it a celebration with snacks and/or raffles

Emphasize the value of donating plasma by seeking out and sharing communications from groups of people with hemophilia, immune deficiencies, blood disorders, lung diseases and Kawaski disease.

You can even invite representatives of these groups to visit your centers and talk with donors about the impact of their donations.

BEING AN ACTIVE PART OF THE COMMUNITY CAN ENHANCE NEIGHBORS’ PERCEPTION OF YOUR CENTERS AND THE PLASMA INDUSTRY IN GENERAL. CALL US TO TALK ABOUT HOW WE CAN PARTNER TO HELP YOUR NEIGHBOR.